Florentino Perez hoped that Cristiano and Kaka generate more revenue than the first galactic
The probable elimination of Portugal for the 2010 World Cup will have financial consequences for the Madrid side. The absence of Cristiano Ronaldo the world leading showcase football, you move away from this supposed status as the best footballer in the world with permission of Leo Messi-Blaugrana, bringing on other stars that occupy this place privilege currently occupied and producing some extra brutal.
It is true that if Portugal does not pass the filter and remains outside, Christian could remain on the front line if his team Real Madrid wins in competitions in which it competes, but the absence of a World Cup that would minimize the economic return Florentino Perez , chairman of Madrid, is scheduled to face Portugal after having invested 94 million euros plus an extra 2.4 million which has received at Sporting Lisbon in his signing.
If Portugal is classified that his federation would have extra income product marketing and selling their jerseys soccer star. Carlos Godinho, sports director of the Portuguese Federation, says: The Federation could lose 100 million euros if Portugal is in South Africa. A fact not lost on Real Madrid, who know they would be next to suffer. Therefore, the white club follows closely combined Luso and, as the press nearby, the motto of Madrid is all with Christian. Apart from that Concha Espina consider that a World Cup without Ronaldo would be a tragedy for football in the absence of striker that accompany other big players are aware that a World Cup without the Portuguese winger would have negative economic impacts on those long-term T-shirts and marketing revenue.
For if Portugal is among the best teams in South Africa, and Real Madrid do not get the desired results, the media coverage and interest of the sponsors would be diverted to other existing products such as the Argentine Leo Messi, his chief rival in this race be the best footballer in the world. Florentino and Jorge Valdano, Madrid general director, you know, and the latter recognizes this when he asserts that the recruitment of Cristiano Ronaldo is in line with the condition to be the best in the world.
All estimates show that the benefits generated Cristiano and Kaka would be higher than that produced in its day Beckham, Figo, Ronaldo and Zidane. French and Portuguese, for example, involved an investment of 133 million euros, 60 and 73, respectively, and revenues rose in that time from 100 to 300 million. And is that selling Beckham shirts soared uncontrollably and spectacular.
With nine dead and over hundred injured. these calculations are now moving into its new phase Florentino, but the prospects can be reduced if their assets fall. If Cristiano Ronaldo is not in the World Cup and their football is not just explode, let her wake euros in cash less than budgeted by the employer out Perez, who has invested 159 million in two players and has to meet these payments to two entities bank in 2011. Until then has to return on the two investments.
Kaka went to Mass before flying to Madrid
Kaka went on Monday in Sao Paulo at a Mass of the evangelical Reborn in Christ Church, hours after the Brazilian Football Confederation authorized him to leave the concentration of selection. Before traveling to Madrid to join Real Madrid today in the discipline, the Brazilian went to the headquarters of his church for the laying of the cornerstone of a new temple to replace the collapsed partially in January and left