New Barcelona star enters the fight against the idol of Real Madrid.
The arrival of Chilean Alexis Sanchez Barcelona has led to the hysteria of the Spanish press has been quick to face the greatest star of Real Madrid, Cristiano Ronaldo.
For now, the battle between the two athletes have moved into the world of advertising where companies are fighting campaigns as big as Nike.
The multinational sports brand has at Real Madrid as the face of global plunder "Mercurial", while Chile is the star Sanchez, something that can change with his arrival in Spain.
"Right now, Alexis is the local face of Nike. Global campaigns are made and then a local descent according to country. His arrival at Barcelona obviously its impact and relevance becomes more important, and eventually could become a campaign image globally, "he told the newspaper La Third a Nike executive.